Project Aakar Phase 1

Project Aakar is being supported by the Mobius Foundation, as a part of its community Sustainability Solutions program, with experts on board. It will be implemented in the partnership with local NGO, Kartavya Shila Mahila Aevam Bal Vikas Sanstha.

As the world population grows toward 10 billion, consumption of water, food and energy is expanding at a rate that cannot be maintained without depleting the planet’s resources.Mobius believes population stabilization is a crucial step needed to address global issues like poverty, extinction of species and carbon footprint.

Aakar has been designed to support the Government of India’s commitment to population stabilisation. Special attention has been given to Project Aakar, in synergy with the guidelines of  the Ministry of Health & Family Planning and State policies. It also supports the Parivar Vikas Mission of the Govt. of India.

The biggest challenge of the target group is limited access to information and  the taboo/ barriers/myths that rule their societies.

The Mobius project,  “Aakar”, is focused on building awareness, influencing attitudes, related to contraceptive measures among the target group. This project is strengthening Govt. initiatives, changing the mindset of couples and the community towards family planning measures and easy access to reliable institutions.

OUR 360-DEGREE APPROACH

The approach combines mass media (TVC), Radio,Celebrity Endorsement (Saakshi Tanwar), Outdoor, Print and Mobile advertising as well as counsellers and influencers-led programs.

We have used all these media to share vital information related to reproductive health and family planning services, through mobile phones which are now the most used devices.

We realised this could be a powerful way of sharing information, in privacy, to couples at their preferred day and time. Dialing (1800 843 9 843) enables the target population to access the vital information on correct reproductive choices and contraceptives.

We have partnered with a local NGO “Kartavya Shila Mahila Aevam Bal Vikas Sanstha” to mobilise  community level counsellors, who will visit the high potential group and equip them with the information to access free services provided by Govt.

CAMPAIGN THOUGHT:

 Raising a family is a responsibility. It of utmost importance for every married couple to be aware of their reproductive health rights and have access to quality family planning services and methods.

This is where Zimmedar Hum comes in that aims to provide eligible couples with information and guidance on family planning methods and services available.

STEPS TAKEN BY MOBIUS FOUNDATION TO STABILIZE POPULATION

    • On-ground Interventions under the Family Planning Program
    • Ensuring proper Family Planning counselling
    • Emphasis on Minilap Tubectomy services, because of its logistical simplicity and requirement of only MBBS doctors and not post-graduate gynaecologists/ surgeons.
    • Emphasis on “Antara” because of its long-term effective, reversible method of contraception.
    • Ensuring male participation.
    • Celebration of World Population Day (July 11 )
    • Demand generation activities in the form of display of posters, billboards and other audio and video materials in the various facilities
    • The Mobius Foundation has launched this strategy for helping to push up the age of marriage of girls and delay in first child and spacing in second child and the couple who adopt this strategy are awarded suitably. This helps to change the mind-sets of the community.
    • The Mobius Foundation is also running a call center for providing free advice on reproductive health, family planning, maternal health and child health etc. Toll free No. is 1800 843 9 843
    • The Mobius Foundation, as a part of its awareness and advocacy efforts in population stabilization, has established networks and partnerships with other ministries, development partners, private sectors, corporate and professional bodies for  spreading its activities through electronic media, print media, workshop, walkathon, and other multi-level activities etc. at the district and block level.

GALLERY

 

NEWSROOM 

Project Aakar Phase 2

LUCKNOW, India, June 26, 2019 – Mobius Foundation, a non-profit organization, today announced the launch of Project ‘AAKAR’ Phase 2, in line with the Government of India’s commitment to promote population stabilization. On the occasion, Mr. Pradip Burman (Founder, Mobius Foundation) addressed the gathering and Mr. Sidharth Nath Singh, Medical & Health Minister of U.P, flagged off the promotional mobile van.

Post the successful completion of Phase 1 of the Project Aakar in the month of December 2018, covering 200 villages of the two highly populated districts of Uttar Pradesh, Baharaich and Barabanki. Phase 1 was focused on building awareness and influencing attitude related to Family Planning and various contraceptive measures. With Phase 1, the Mobius Foundation intended to support the efforts by Govt. of India towards FP2020 goals, population stabilization and extended its support to the ‘Beti Bachao Beti Padhao’ campaign.

Taking it forward, Project ‘AAKAR’ Phase 2 will focus on the health counselling of married couples and school students falling in the marriageable group of 17 – 20 years. In addition, this project intends to spread awareness about the health impact of early marriage and early child with the help of Community Health Centre (CHC) and Primary Health Centre (PHC).

Speaking on the occasion Mr. Pradip Burman, Founder, Mobius Foundation, said, “Our resources have not increased in quantity, neither water nor land, what has increased instead is – population. And as a consequence, the portions to share these limited resources have also increased. If we do not control our population now, these precious resources would end soon.”

Mobius Foundation has been spearheading various educational programs around the country and Project ‘AAKAR’ is the third largest initiative undertaken after the successful implementation of the residential green school project in Coorg, Karnataka and a Day School project in Atrouli Village, Uttar Pradesh.

Read More at http://bit.ly/Aakar-Phase-2

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